Lutece Brands, Inc., acknowledges that its French pastries may contribute to health problems in some of its customers, but the company claims that the benefits (such as personal pleasure and taste) outweigh the risks. The company's approach to moral reasoning is best described as
a. moral idealism
b. utilitarianism
c. categorical imperative
d. enlightened self-interest
e. situational ethics
Answer: b. utilitarianism
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Marketing
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