Many online items, such as games, downloadable software, and services (such as Dropbox), provide basic versions for free, although they have limited features and support. To get 24/7 support and all the features unlocked, the consumer must purchase the item. This strategy is referred to as:

Many online items, such as games, downloadable software, and services (such as Dropbox), provide basic versions for free, although they have limited features and support. To get 24/7 support and all the features unlocked, the consumer must purchase the item. This strategy is referred to as:

Many online items, such as games, downloadable software, and services (such as Dropbox), provide basic versions for free, although they have limited features and support. To get 24/7 support and all the features unlocked, the consumer must purchase the item. This strategy is referred to as:



A.

freemium pricing


B.

profit-maximization pricing


C.

sustainable pricing


D.

goodwill pricing



Answer: A


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