Many retailers deliberately sell products below their normal prices (and sometimes below cost) to attract attention and induce additional store traffic. This strategy is referred to as:

Many retailers deliberately sell products below their normal prices (and sometimes below cost) to attract attention and induce additional store traffic. This strategy is referred to as:



A.

customary pricing


B.

above-market pricing


C.

loss-leader pricing


D.

prestige pricing



Answer: C


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