Marketing MCQ
Marketing
Many service companies go to great lengths to ensure the _____________ aspects of the services convey the appropriate image and serve as surrogate indicators of the _____________ service to be provided.
Many service companies go to great lengths to ensure the _____________ aspects of the services convey the appropriate image and serve as surrogate indicators of the _____________ service to be provided.
Many service companies go to great lengths to ensure the _____________ aspects of the services convey the appropriate image and serve as surrogate indicators of the _____________ service to be provided.
A.
intangible
tangible
B.
tangible
intangible
C.
physical location
tangible
D.
intangible
product-based
Answer: B
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