Mass merchandisers, such as Sears Canada, Zellers, and The Bay, can _______ by adding designer clothes sections to their stores.
A.
increase use
B.
creating new use situations
C.
trade up
D.
trade down
Answer: C
Marketing MCQ
Marketing
Mass merchandisers, such as Sears Canada, Zellers, and The Bay, can _______ by adding designer clothes sections to their stores.