Most consumers expect a litre of milk to cost anywhere between $1-$3 dollars depending on if it is organic or not. Knowing this consumer expectation, a new dairy will probably charge consumers within this price range for their milk. This new dairy is engaging in:

Most consumers expect a litre of milk to cost anywhere between $1-$3 dollars depending on if it is organic or not. Knowing this consumer expectation, a new dairy will probably charge consumers within this price range for their milk. This new dairy is engaging in:

Most consumers expect a litre of milk to cost anywhere between $1-$3 dollars depending on if it is organic or not. Knowing this consumer expectation, a new dairy will probably charge consumers within this price range for their milk. This new dairy is engaging in:



A.

Standard markup pricing


B.

Cost-plus-percentage-of-cost pricing


C.

Customary pricing


D.

Experience curve pricing



Answer: C


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