Multiproduct branding is:

Multiproduct branding is:



A.

a statement indicating the liability of the manufacturer for product deficiencies.


B.

a strategy where products are given no identifying names other than a description of their contents.


C.

a branding strategy in which a company uses one name for all of its products.


D.

a branding strategy in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer, also called private labelling or reseller branding.



Answer: C


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