On its e-commerce website, XYZMusic.com sells songs from new artists who produce their own music. The site also hosts ads from other e-businesses. The ads presented to a user depend on the type of music the user is reviewing. XYZMusic.com collects ad revenue when users follow links in the ads to the advertisers' Web sites. XYZMusic.com's advertising revenue is based on
a. cost-per-thousand exposures
b. click-through rates
c. ad presentation rates
d. unique site-visitor data
e. site-traffic data
Answer: b. click-through rates
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Marketing
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