Marketing MCQ
Marketing
One of the primary difference between tangible goods and services involves the consumer's ability to make pre-purchase evaluations. For example, consumers can quite easily make comparisons and evaluations of clothing, automobiles, and appliances before making a purchase. On the other hand, consumers can evaluate services such as restaurants, beauty salons, and laundromats only during or after the purchase. Indeed, tangible products have _____ properties, while services have _____ properties.
One of the primary difference between tangible goods and services involves the consumer's ability to make pre-purchase evaluations. For example, consumers can quite easily make comparisons and evaluations of clothing, automobiles, and appliances before making a purchase. On the other hand, consumers can evaluate services such as restaurants, beauty salons, and laundromats only during or after the purchase. Indeed, tangible products have _____ properties, while services have _____ properties.
One of the primary difference between tangible goods and services involves the consumer's ability to make pre-purchase evaluations. For example, consumers can quite easily make comparisons and evaluations of clothing, automobiles, and appliances before making a purchase. On the other hand, consumers can evaluate services such as restaurants, beauty salons, and laundromats only during or after the purchase. Indeed, tangible products have _____ properties, while services have _____ properties.
A.
consistent
inconsistent
B.
search
experience
C.
inconsistent
consistent
D.
experience
search
Answer: B
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