One reason for using radio as an advertising medium is:
A.
that it is a segmented medium offering distinctive formats.
B.
its long lead time required for the placement of an ad.
C.
its inability to use humour.
D.
its multisensory appeal.
Answer: A
A.
that it is a segmented medium offering distinctive formats.
B.
its long lead time required for the placement of an ad.
C.
its inability to use humour.
D.
its multisensory appeal.
Answer: A