Marketing MCQ
Marketing
Pepsi manufacturers a number of different brands, such as Fritos-Lay. Fritos-Lay recently unveiled their 2014 line of chip products, which, instead of being 500gram bags, were now 450gram bags with 'enhanced flavor,' although no consumer could tell the difference with enhanced flavor. The new 450gram bags sold at the same price as the original 500gram bags. This is an example of:
Pepsi manufacturers a number of different brands, such as Fritos-Lay. Fritos-Lay recently unveiled their 2014 line of chip products, which, instead of being 500gram bags, were now 450gram bags with 'enhanced flavor,' although no consumer could tell the difference with enhanced flavor. The new 450gram bags sold at the same price as the original 500gram bags. This is an example of:
Pepsi manufacturers a number of different brands, such as Fritos-Lay. Fritos-Lay recently unveiled their 2014 line of chip products, which, instead of being 500gram bags, were now 450gram bags with 'enhanced flavor,' although no consumer could tell the difference with enhanced flavor. The new 450gram bags sold at the same price as the original 500gram bags. This is an example of:
A.
Top-down marketing
B.
Trading up
C.
Bottom-up marketing
D.
Downsizing
Answer: D
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