Retailers like Eddie Bauer and The Disney Store that sell at retail stores, through their catalogues, and at their online website are examples of _____ retailers.

Retailers like Eddie Bauer and The Disney Store that sell at retail stores, through their catalogues, and at their online website are examples of _____ retailers.

Retailers like Eddie Bauer and The Disney Store that sell at retail stores, through their catalogues, and at their online website are examples of _____ retailers.



A.

intratype


B.

integrated multichannel


C.

vertically integrated


D.

multimediary



Answer: B


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