Seeking to stop declining sales for an established mouthwash, a sales manager suggests that new coloring be added to the product and a major promotion effort be started for the "new" product. The Federal Trade Commission would:
A. be concerned about the possibility of the firm getting a monopoly.
B. allow the company to call the product "new" for only six months.
C. probably not approve of this at all because the product doesn't meet the FTC's definition of "new."
D. allow the promotion effort if it felt that consumers would think the coloring made it "new."
E. none of the above is true.
Answer: C. probably not approve of this at all because the product doesn't meet the FTC's definition of "new."
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Marketing
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