Marketing MCQ
Marketing
Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. This hierarchy consists of ______ categories.
Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. This hierarchy consists of ______ categories.
Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. This hierarchy consists of ______ categories.
A.
four
B.
five
C.
six
D.
seven
Answer: D
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