Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. This hierarchy consists of ______ categories.

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. This hierarchy consists of ______ categories.



A.

four


B.

five


C.

six


D.

seven



Answer: D


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