Setting prices by adding a "reasonable" markup to a firm's average cost is called:

Setting prices by adding a "reasonable" markup to a firm's average cost is called:

Setting prices by adding a "reasonable" markup to a firm's average cost is called:



A. break-even pricing.

B. add-on pricing.

C. target-return pricing.

D. average-cost pricing.

E. marginal analysis.



Answer: D


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