The ability to tailor marketing processes to fit the specific needs of an individual customer in internet marketing is called

The ability to tailor marketing processes to fit the specific needs of an individual customer in internet marketing is called

The ability to tailor marketing processes to fit the specific needs of an individual customer in internet marketing is called



a. customization

b. community building

c. standardization

d. mediation

e. product differentiation



Answer: a. customization


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