The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: 1) __________, 2) select target markets, 3) find points of difference, and 4) position the product.

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: 1) __________, 2) select target markets, 3) find points of difference, and 4) position the product.



A.

identify industry trends


B.

set market and product goals


C.

research customers


D.

develop the program's marketing mix



Answer: B


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