The executive vice president of Washburn Guitars set a sales target of 2,000 units for a new line of guitars. This type of objective is most closely related to a(n) _____ pricing objective.

The executive vice president of Washburn Guitars set a sales target of 2,000 units for a new line of guitars. This type of objective is most closely related to a(n) _____ pricing objective.

The executive vice president of Washburn Guitars set a sales target of 2,000 units for a new line of guitars. This type of objective is most closely related to a(n) _____ pricing objective.



A.

profit


B.

target return


C.

unit volume


D.

market share



Answer: C


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