The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers. Eight weeks after shipping the steaks to the frequent flyers who placed orders as a result of the initial offer, the company's salespeople followed up by telephoning customers to ask for new orders. This is an example of which types of non-store retailing?
A.
direct mail and telemarketing
B.
direct selling and telemarketing
C.
telemarketing and online retailing
D.
online retailing and automatic vending
Answer: A
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Marketing
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