The owners of a small hardware store had a limited advertising budget. As such, the owners of the store were very concerned with spending their advertising dollars wisely. One of their primary advertising concerns was to expose customers in a limited market area to their advertising messages as often as possible. The owners of the hardware store were concerned with:
A.
reach.
B.
frequency.
C.
gross rating points.
D.
cost per thousand.
Answer: B
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Marketing
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