The primary function of promotion is to
a. sell products and services
b. create awareness
c. inform, persuade, and remind
d. make a demand more elastic
e. eliminate competition
Answer: c. inform, persuade, and remind
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Marketing
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- What is positioning?
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