Marketing MCQ
Marketing
The "service continuum" is a range from the tangible to the intangible or good-dominant to service-dominant offerings. According to our text, which item is equally weighted between goods and services?
The "service continuum" is a range from the tangible to the intangible or good-dominant to service-dominant offerings. According to our text, which item is equally weighted between goods and services?
The "service continuum" is a range from the tangible to the intangible or good-dominant to service-dominant offerings. According to our text, which item is equally weighted between goods and services?
A.
Salt
B.
Fast-food restaurant
C.
Advertising agency
D.
Teaching
Answer: B
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