The use of Don Cherry as a spokesperson in Molson's mini-kegs (or Bubbas) commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:

The use of Don Cherry as a spokesperson in Molson's mini-kegs (or Bubbas) commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:



A.

a celebrity spokesperson.


B.

a snob appeal.


C.

an appeal to pride.


D.

a sex appeal.



Answer: A


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