Marketing MCQ
Marketing
To effectively segment a market, you should ensure that the segments are relatively _____, ya least in terms of prospective buyers' needs and response to marketing.
To effectively segment a market, you should ensure that the segments are relatively _____, ya least in terms of prospective buyers' needs and response to marketing.
To effectively segment a market, you should ensure that the segments are relatively _____, ya least in terms of prospective buyers' needs and response to marketing.
Answer: homogenous
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