To reduce the price sensitivity for some of its products, Washburn uses
A.
multiple suppliers for its raw materials.
B.
offering three months of free music lessons with the purchase of each guitar.
C.
endorsements by internationally known musicians who play Washburn signature guitars.
D.
offering a lifetime unconditional warranty on all its instruments regardless of price.
Answer: C
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- What is positioning?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?