What is the order of Maslow's hierarchy of needs?
1. Psychological needs: food, water, shelter, oxygen
2. Safety needs: freedom from harm, financial security
3. Social needs: friendship, belonging, love
4. Personal needs: status, respect, prestige
5. Self-actualization: self-fulfillment
Marketing did not create these needs, rather, wants were shaped according to culture and personality thus satisfying those needs through marketing