Which of the following approach would likely be used by a life insurance company for developing advertisements using fear appeal?
A.
Showing pictures of the staff and location of the insurance company.
B.
Focusing on the ability to process automatic withdrawals to pay for life insurance.
C.
Showing costs of the life insurance depending on whether the customer smokes or not.
D.
Showing the negative effects of premature death on the relatives of those who do not carry enough life insurance.
Answer: D