Which of the following are types of utility received by users of a product?
performance
possession
form
image
Answer: possession, form
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Marketing
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?