Which of the following is most consistent with the scientific method approach to marketing research discussed in the text?
A) "We continually survey our customers because the results give us good ideas for hypotheses."
B) "Once we interpret the data, we can define our problem."
C) "Our research is as precise as possible--because we want to be 100 percent accurate."
D) "Sometimes the answers from the early stages of the research process are good enough so we stop the research and make our decisions."
E) None of the above is true.
Answer: D
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