Which of the following is true of a concept test?
a. It is often used at the development stage to rate product alternatives.
b. It is considered a fairly good predictor of success for line extensions.
c. It is accurate in predicting the success of new products that create new consumption patterns.
d. It is used to evaluate new products after their prototypes have been created.
Answer: b. It is considered a fairly good predictor of success for line extensions.
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Marketing
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