Which of the following is true of the product life cycle?
a. It can accurately forecast the growth of new products
b. it reveals that branded products have the longest growth phase
c. it cannot be applied to computer products that quickly become obsolete
d. it is based on the assumption that products go through distinct stages in sales and profit performance
e. it proves that profitability is highest in the mature phase
Answer: d. it is based on the assumption that products go through distinct stages in sales and profit performance