Which of the following is true of measurement integration?
a. It leads to the development of a shared mental framework across companies.
b. It enables firms to offer long-lasting, distinctive, value-added offerings to valuable customers.
c. It requires a firm and its suppliers to have a common vision of the total value creation process.
d. It reflects the idea that performance assessments should be transparent across the borders of different firms.
Answer: d. It reflects the idea that performance assessments should be transparent across the borders of different firms.
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Marketing
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