Which of the following lists the correct sequence of steps in the consumer decision-making process?
a. Need recognition, evaluation, purchase decision, invoked set, postpurchase behavior
b. felt need, response to stimulus, evaluation of alternatives, postpurchase decision, purchase behavior
c. alternative invoked set, need recognition, purchase decision, postpurchase evaluation
d. Information search, need positioning, evaluation of alternatives, product purchase decision, postpurchase satisfaction
e. need recognition, information search, evaluation of alternatives, purchase, postpuchase behavior
Answer: e. need recognition, information search, evaluation of alternatives, purchase, postpuchase behavior