Which of the following pieces of information is used in the second step of the planning phase of the strategic marketing process?

Which of the following pieces of information is used in the second step of the planning phase of the strategic marketing process?



A.

Corporate return on investment


B.

Market potential studies


C.

Revenues associated with each point of market share


D.

Trends in past and current revenues for industry and competitors in total and by segment



Answer: B


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