Which two of the following are likely to be a part of descriptive research?
Finding ideas pertaining to a vague problem.
Finding the frequency that something occurs.
Finding the extent of a relationship between two factors.
Running experiments and test marketing.
Answer: finding the frequency that something occurs, finding the extent of a relationship between two factors
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Marketing
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- Blood donations to the Red Cross are considered __________ products.
- The distribution strategy during the decline stage of PLC involves building more intensive distribution networks
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- What are perceptual positioning maps used for?
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- One important consideration in using a differentiated targeting strategy is that ________.
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- ___ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product.
- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?