White Chemical Company is examining its selling strategy and one of the issues it believes needs attention is the role its sales staff has in undertaking sales support (non-selling) activities yet it wants to keep the salespeople directed towards increasing sales for the next year. If you did NOT know which plan it presently uses, what advice would you give?
A.
Give a raise to every salesperson as a motivating tool.
B.
Provide a base salary and a commission on sales generated.
C.
Provide year-end bonuses to reward the salesforce personnel who perform the best.
D.
Offer straight salaries and give raises if the sales go up.
Answer: B