William Morris talent agency represents country singer Trace Adkins in negotiations with various venues in which he could perform. Imagine that the agency decided the singer would not perform at venues located in communities that had less than 100,000 people. This would be segmenting the market by _____ variables.

William Morris talent agency represents country singer Trace Adkins in negotiations with various venues in which he could perform. Imagine that the agency decided the singer would not perform at venues located in communities that had less than 100,000 people. This would be segmenting the market by _____ variables.

William Morris talent agency represents country singer Trace Adkins in negotiations with various venues in which he could perform. Imagine that the agency decided the singer would not perform at venues located in communities that had less than 100,000 people. This would be segmenting the market by _____ variables.



A.

nature of good


B.

psychographic


C.

geographic


D.

usage



Answer: C


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