With regard to the level of compensation for salespeople, a marketing manager should recognize that:

With regard to the level of compensation for salespeople, a marketing manager should recognize that:



A) order takers generally are paid more than order getters.

B) the appropriate level of compensation should be suggested by the job description.

C) a good order getter will generally be worth less to a firm than a good technical specialist.

D) the firm should attempt to pay all its salespeople at least the going market wage for order getters.

E) salespeople should be the highest-paid employees in the firm.


Answer: B


Learn More :