A disadvantage of newspaper advertising is that:
a.
it does not lend itself well to cooperative advertising.
b.
it has low geographic selectivity and flexibility.
c.
it does not allow manufacturers and retailers to split the costs of advertising.
d.
it may not be the best vehicle for marketers trying to reach a very narrow market.
Answer: d.
it may not be the best vehicle for marketers trying to reach a very narrow market.