According to the AIDA (attention, interest, desire, and action) concept, a consumer's attention can be attracted by:

According to the AIDA (attention, interest, desire, and action) concept, a consumer's attention can be attracted by:


A. using a strong closing sales pitch.

B. using a friendly greeting and approach.

C. delivering a good sales presentation.

D. illustrating how the product's features will satisfy the consumer's needs.



Answer: B


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