As a product reaches the maturity stage of its life cycle, _____.
A. Sales promotion is reduced as consumers need fewer incentives to purchase the product
B. Extensive advertising and public relations are used to inform the target audience of the product class
C. Persuasive and reminder advertising are emphasized due to fierce competition
D. The target audience is informed that the product is available
Answer: C: Persuasive and reminder advertising are emphasized due to fierce competition.