Axxon, a cell phone brand, has recently launched Felix D2, a new cell phone, in the market. The marketers at Axxon have already gained the attention of consumers through advertising and content marketing. Now, they want to create interest among the target consumers in this new product and thereby, increase sales. In this scenario, the marketers of Axxon can create consumer interest by:

Axxon, a cell phone brand, has recently launched Felix D2, a new cell phone, in the market. The marketers at Axxon have already gained the attention of consumers through advertising and content marketing. Now, they want to create interest among the target consumers in this new product and thereby, increase sales. In this scenario, the marketers of Axxon can create consumer interest by:

Axxon, a cell phone brand, has recently launched Felix D2, a new cell phone, in the market. The marketers at Axxon have already gained the attention of consumers through advertising and content marketing. Now, they want to create interest among the target consumers in this new product and thereby, increase sales. In this scenario, the marketers of Axxon can create consumer interest by:



A. Continuing advertising to communicate the features and benefits more effectively.

B. Offering unique applications and better features than their competitors.

C. Convincing target consumers that Felix D2 would satisfy their needs.

D. Arranging Felix D2 demonstrations and target messages to innovators and early adopters.



Answer: D: Arranging Felix D2 demonstrations and target messages to innovators and early adopters.


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