Bambi & I, a manufacturer and retailer of clothing and accessories for children, sells its products at its store and on its Web site. It has recently unified the two channels to provide efficient and equal service to all its customers. Moreover, it has also introduced a find-in-store feature on its Web site that displays real-time stock information and allows customers to reserve items for pick-up from the store. This scenario exemplifies:

Bambi & I, a manufacturer and retailer of clothing and accessories for children, sells its products at its store and on its Web site. It has recently unified the two channels to provide efficient and equal service to all its customers. Moreover, it has also introduced a find-in-store feature on its Web site that displays real-time stock information and allows customers to reserve items for pick-up from the store. This scenario exemplifies:

Bambi & I, a manufacturer and retailer of clothing and accessories for children, sells its products at its store and on its Web site. It has recently unified the two channels to provide efficient and equal service to all its customers. Moreover, it has also introduced a find-in-store feature on its Web site that displays real-time stock information and allows customers to reserve items for pick-up from the store. This scenario exemplifies:



a. omnichannel marketing

b. M-commerce

c. multichannel marketing

d. a drop and shop program



Answer: a.


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