Marketing MCQ Principles of Marketing During the evaluation and trial phase of a product's adoption process, which of the following types of advertising is usually most appropriate?

During the evaluation and trial phase of a product's adoption process, which of the following types of advertising is usually most appropriate?

Principles of Marketing

During the evaluation and trial phase of a product's adoption process, which of the following types of advertising is usually most appropriate?

a) Jingles

b) Testimonials

c) Teaser campaigns

d) Viral advertising

e) Reminder ads

Answer: b) Testimonials

Marketing MCQ

During the evaluation and trial phase of a product's adoption process, which of the following types of advertising is usually most appropriate?

During the evaluation and trial phase of a product's adoption process, which of the following types of advertising is usually most appropriate?

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