In the context of the effects of advertisements, humorous advertisements:

In the context of the effects of advertisements, humorous advertisements:


a.

​cannot be used to reinforce and remind loyal customers about the benefits of a product.

b.

​are effective in changing consumers' deeply rooted values and attitudes.

c.

​are effective at shaping attitudes when consumers already have a positive image of an advertised brand.

d.

​cannot be used by companies that introduce new products.



Answer: c.

​are effective at shaping attitudes when consumers already have a positive image of an advertised brand.


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