Marketing MCQ
Marketing Chapter 8
In which stage of the product life cycle will promotional expenditures be significantly high in an attempt to create consumer awareness of a product and its features?
In which stage of the product life cycle will promotional expenditures be significantly high in an attempt to create consumer awareness of a product and its features?
In which stage of the product life cycle will promotional expenditures be significantly high in an attempt to create consumer awareness of a product and its features?
A) product development
B) introduction
C) growth
D) maturity
E) adoption
Answer: b. introduction
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