Innovators are eager to try new ideas and products, almost as an obsession. Which of the following is true of them?
a. They are the first 12.5% of all those who adopt a product.
b. They have higher incomes and are more self-confident.
c. They are less worldly, more introverted, and less sociable than noninnovators.
d. They have higher incomes and rely more on group norms.
Answer: b. They have higher incomes and are more self-confident.