Jason bought his first color television set after flat screen televisions were already widely diffused. He is most likely to be one among the ______.
a. early adopters
b. early majority
c. late majority
d. laggards
Answer: d. laggards
Marketing MCQ
Marketing Chapter 11
Jason bought his first color television set after flat screen televisions were already widely diffused. He is most likely to be one among the ______.