Laureate Imports Company was established in 1979 as a subsidiary of The Coca-Cola Trading Company.

Laureate Imports Company was established in 1979 as a subsidiary of The Coca-Cola Trading Company.

Its original mission was to generate counter-trade benefits for The Coca-Cola Company in several European Countries where Coca-Cola was expanding business. Laureate imported wines to the United States Market and portions of the hard currency generated were used in the host countries to buy ingredients to further the soft drink business there.

In 1991, Coca-Cola sold Laureate Imports Company to a major wine supplier.




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