Lily's Apparel, a renowned apparel store, focuses on Gen Y customers and provides them with a customized clothing experience. The store helps the customers to design clothes that appeal to their individual style. Lily's Apparel has defined its target market by _____.​

Lily's Apparel, a renowned apparel store, focuses on Gen Y customers and provides them with a customized clothing experience. The store helps the customers to design clothes that appeal to their individual style. Lily's Apparel has defined its target market by _____.​



Answer: psychographic characteristics​


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